Already in earlier team tasks (one pagers) you have outlined some of the components of a Business Plan.
Now your team will summarize the Business Plan and add more marketing/sales aspect as you will produce a Marketing Plan for your product/service.
- You may use the template or create your own, including these main elements:
- Mission and vision
- Competition
- Customers
- SMART objectives (business goals)
- Your competitive advantage / how do you differ from competitors?
- Marketing channels / how to interact with your customers?
- Sales / how would you sell your product / service?
If you’re unsure of some details – give your best estimation (or imaginary).
For advanced teams voluntary TEAM TASK Extra, describe:
- SWOT
- Organizing and division of work
- Action Plan
- Marketing Budget (estimated or imaginary)