Why to research market, customer and technology?
When you have come up with a new business idea you will need to validate it – that means to check it with your target audience (your customer), research the market (competitive products) and technology, and process the gathered information to evaluate the potential of your product. In this session, the theory is supported by real business cases and examples.
During this session, you will learn:
- how and where to search, collect and analyse information
- to use market research to find out about your idea’s potential market
- to plan customer interviews
- to define your problem, product, ideal customer and target market
- summarise your idea on one page
Course contents:
- Who is our ideal customer and what is the market for our product?
- Design thinking – bring your idea to life based on how real users think, feel and behave (additional reading)
- Key terms in market and technology research – creating a hypothesis, the process of problem definition, 5 WHYs, business model and business model canvas (additional reading)
- Ideal customer and customer segment research – ideal customer identification process, customer profile and segments building, customer interview preparation process and interviews (additional reading)